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Lesly Jaramillo

Founder & President


Responsible for the overall success of the organization and the accomplishment or our mission in the day to day operations. With leadership to position both, Cricon and Lordcom organizations, in the forefront of the industry, working as a team with customers and vendors. Lesly has a long corporate experience through her technical and profesional administrative skills, as well as her recognized leadership.

Oscar Florez

Founder & Vice-President


Oscar, electronic engineer, communications and IT specialist handles the strategic planning and development of international markets for Cricon, the formulation of operational policies, objectives and marketing and sales initiatives. Oscar also manages the attainment of Cricon’s financial and operational goals, and directs the development of the organization to ensure its continued growth.

The Team Cricon



You are our commitment, to serve you is our pleasure.

Carlos Chujfi

Director of Sales & Technical Services


Carlos handles sales, marketing and technical services for our customers in Latin America to ensure a prompt, efficient and professional work and post-sales support. Responsible for new products and services’ applicability and to be the focal contact point between our customers and manufacturers in order to implement the most effective and reliable solutions.

Felix Ortiz

International Sales, Customer Support & Shipping Manager


As International Business Professional. Felix handles pre-sale and post-sale customer assistance, including pricing, purchases, shipping and handling logistics, as well as dispatching. Felix provides support to our customers alongside Latin America.

Mercedes Rodriguez

Business Manager, Sales & Marketing Support


For over five years Mercedes has been responsible for internal sales and customer commercial support at Cricon. Her previous experience with IT corporations and service companies has helpeded Cricon to succeed supporting our customers. Mercedes, with a Business Administrator degree, provides commercial support, administration and monitoring of our corporate business, as well as commercial negotiations with our technology providers.


Lope Florez Quiros

Cricon Ltda Manager


Lope handles the operational and legal responsibility of Cricon Ltda, including policy and best business practices, the implementation of corporate marketing and sales programs, in obtaining excellent operating results. Lope is an electrical engineer with long experience in project management

Juan Pablo Vargas Bohorquez

International Operations at Cricon Ltda


Juan Pablo is an industrial engineer and has more than four years of experience in operations management with Cricon. Juan Pablo handles foreign trade negotiations, monitoring and financial management and cost indicators, enterprise resource planning, implementation of plan distribution and supply to customers, analysis and evaluation of procurement requirements, coordination of financial institutions and insurance, and quality control.

Carolina Pineda Gomez

Sales & Technical Support at Cricon Ltda


Carolina is an Electronic Technologist with emphasis in networks. She is a candidate to receive her title as electronic engineer. She also credits technical and operational experience in the television industry. Carolina handles first-level support and direct contact with our existing and prospective customers in developing business opportunities through a detailed review of customer project goals, as well as the implementation of product and service solutions offered by Cricon to best meet customer goals.

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